For the one who doesn't know, Her Age is a luxury resale marketplace that leverages blockchain technology to provide transparency and trust to buyers. At Oly, we are proud to partner with like-minded entrepreneurs that are innovating to promote Recommerce as a trusted alternative for consumers.
Oly’s team had a wonderful time engaging with Her Age and discussing various aspects of our entrepreneurship journey and how Oly Platform is helping the resale ecosystem to become more established in the resale industry.
You can find the full interview on Her Age website.
Oly-Platform: A revolution to achieve one-click sales across all marketplaces
The Her-Age team took a closer look at the innovative minds behind Oly, a platform that's been making waves in the industry with their technology that helps fashion secondhand resellers list their catalog across all marketplaces automatically. In this article, we'll delve into the journey and vision of the co-founders who set out to revolutionize the world of resale.
Oly was born out of our own, Marion and Paula’s, pain points as professional resellers. We realized we were losing more than 40 hours per month on repetitive listings tasks. It’s important to understand that in second-hand e-commerce, every item has a unique SKU and description therefore the listing process is much more time-consuming than for merchants selling new products. We tried to look for solutions but we noticed that there weren't any tools that addressed the issues second-hand merchants encounter to sell online.
The second realization was that this friction on the listing process was slowing down the time-to-market of products, and therefore impacting marketplaces that needed the merchandise listed.
So we launched Oly, the platform that accelerates the distribution of resale fashion between sellers and marketplaces.
We have established partnerships with several key marketplaces, including Vestiaire Collective, The Vintage Bar, Miinto, Joli Closet, and Libas.
Oly is the only platform which specializes in high-end resale fashion. We partner with the leading luxury resale platforms in Europe and are the only aggregator with this selection of marketplaces. We are expanding to other areas and recently launched a collaboration with Libas, luxury resale marketplace in Dubai.
Another distinctive feature we provide is our automated data mapping, tailored to the specific requirements of each marketplace. This ensures that products are listed correctly in their respective categories on every platform, with all essential fields accurately filled. Before onboarding any seller, we establish a customized data mapping based on their unique categories and taxonomy. This meticulous mapping guarantees optimal visibility for the seller's products across all marketplaces.
Lastly, and probably the most important differentiator for us, is our commitment to customer support. While most aggregators rely on chatbots to address user inquiries, we prioritize building meaningful human relationships with our users, placing a strong emphasis on trust and personalized support.
User involvement and feedback are integral to our product development process. This approach is deeply embedded in our company culture, as we co-built Oly in collaboration with our initial users. Before Oly's launch, we conducted numerous interviews with professional resellers and continually sought their input during the product's development.
Today, we conduct quarterly feedback sessions where our users share their comments and ideas. These sessions serve as an opportunity to align our development roadmap with user priorities and gain insights into what features and improvements matter most to them.
We surely have a diverse user base! But one of the key things with Oly is that you do not need to have any kind of technical expertise to become a user. Our value proposition revolves around simplifying the technical complexities, to enable users to do what they love and where they bring the most value: sourcing and selling amazing products.
Nevertheless, we recognize that some users may find it challenging to grasp specific taxonomy systems on particular marketplaces. To address this, we provide personalized onboarding sessions and closely support users during their initial weeks to ensure a seamless and clear experience.
We want to become the all-in-one digital solution for digitalising fashion secondhand supply. Our goal is to simplify every critical step in the digitalization and distribution process, from product description generation to pricing and multi-listing on various sales channels.
We envision a future where resale merchants can streamline their operations further, requiring nothing more than taking a photo. Oly would then automatically create product descriptions, categorize items, and provide pricing recommendations, allowing sellers to focus on their core business activities.
Building a startup can be challenging. What were some of the major obstacles you faced while developing and launching Oly, and how did you overcome them?
One of the primary challenges of running a startup is prioritization. With limited resources, it's essential to be discerning about where you and your team invest time and effort. At Oly, we implement the OKR (Objectives and Key Results) methodology to set quarterly and monthly goals. This approach enables our team to align with our overarching vision and facilitates effective prioritization.
Discover Her Age's unique selection of vintage and secondhand fashion pieces.
To know more about Oly and our multi-listing solution for professional fashion resellers, visit our website or get in touch with our team.
